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Our May Save Money brochure has landed!

4 May 2022

Our May Save Money brochure has landed and features over 150 ways for you to Save Money when shopping with us this month, take a look at our video where our Head of Sales Chris Gregson talks you through some of the promotional highlights.



We are absolutely delighted to have been awarded with the Daily Post Business of the year award.

We were immensely proud to have the opportunity to recognise and celebrate the achievements of some fantastic businesses through sponsoring the Best In Food & Drink Award and congratulate each and every business who were nominated for an award.

putting Welsh beef on the menu for Knowsley schools

We’re thrilled to be putting Welsh beef on the menu for Knowsley schools

29 March 2022
Welsh beef is on the menu for pupils on Merseyside after we have successfully won a major education authority contract worth over £500,000 a year. We are supplying Welsh beef, lamb and other meat products to 59 schools on Merseyside as part of a three year deal with Knowsley Council.

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Our Commercial Director Mark Lawton said: “We are delighted to have won this deal against stiff competition as we strengthen our presence in the North West of England.

“Knowsley is a big win for us as it’s our first schools contract in England and it is showing the benefit of us opening our new office and supply depot in Chester.

“We will be supplying them with meat products, mainly fresh produce, and including Welsh beef as well as British pork and chicken and it’s all Red Tractor quality assured.”

The Knowsley contract will see us provide school meals for 12,000 pupils a day at the Council’s six secondary schools, 47 primaries and 6 special schools – that’s approaching 2.4 million meals a year.

Mark Lawton added: “Winning contracts like these enable us to provide vital employment at a time when the pandemic has had a drastic effect on the hospitality trade and also to support local food producers”

EXPO 2022

Our Foodservice Expo certainly came back with a bang and it was an incredible feeling! We really hope you enjoyed the event as much as we did, and our Suppliers alike!

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£5000 Donation

We joined our long standing supplier to present a £5,000 donation to a fantastic organisation, The DPJ Foundation, which supports those in the agricultural sector with challenges to their mental health. As a cause close to our hearts, we nominated them for a Charity Prize Draw hosted by RH Amar.

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Kate from The DPJ Foundation explained that although they are a relatively new organisation, set up just over five years ago, they have already supported over 500 people through their #ShareTheLoad counselling service alone. By applying large impactful stickers to agricultural bales had helped spread the word and reach those in need of support.

We hope that the donation will help the vital work The DPJ Foundation does in supporting those in agriculture who need it, as well as training others to spot the signs that someone might need help and look forward to working with them this year.

Harlech Foodservice EXPO 2022

Foodservice EXPO 2022

18 January 2022
We are absolutely thrilled that we’re returning to Venue Cymru on 2nd and 3rd March to host our 43rd Harlech Foodservice Expo. As we celebrate 50 years of Harlech Foodservice this year, we’re all set for a fantastic event. With the supplier excitement building and plans being finalised, we look forward to welcoming both existing and new customers through the doors. Keep an eye on our social media pages for confirmed supplier listings and all things Expo.

2022 sees Harlech Foodservice celebrate 50 fabulous years in business!

6 January 2022
From when we were first established in 1972, we have outgrown two premises and evolved in to Harlech Foodservice as you know us today. Thank you to each and every one of you that continue to support us as we work together growing your business and ours. We’re looking ahead to an exciting year and are looking forward to having you with us along the way!

Green Dragon Environmental Standard – Level 2

Green Dragon Level 2: Understanding Environmental Responsibilities

16 December 2021

Green Dragon Level 2
Here at Harlech Foodservice, we take our environmental responsibilities seriously and are committed to the principal of continual improvement. Following a recent audit, we are thrilled to have retained our Green Dragon Award and would like to thank our Hygiene and Technical Manager, Chris Evans along with Janette Jones and the whole team for their consistent commitment to the consideration of our environmental impact. The Green Dragon Environmental Standard is awarded to organisations that can demonstrate effective environmental management and that are taking action to understand, monitor and control their impact. We have been awarded with Level Two: Understanding Environmental Responsibilities.

Matt Flynn – Head of Purchasing and Marketing

Matt Flynn – Head of Purchasing and Marketing

6 December 2021

Having joined us in May, Matt Flynn is now firmly established in his role here at Harlech Foodservice heading up a ten-strong team as our Head of Purchasing and Marketing. Matt joins us from his previous position as Purchasing Director of Green Gourmet.

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Matt has taken charge of Harlech Foodservice’s growth into the North West and Midlands from a new base in Chester.

The 41-year-old is our new Head of Purchasing and Marketing and leads a ten-strong team with an office at Chester Business Park and a distribution centre at the Chester West Employment Park, just off the city’s Sealand Road.

Matt, originally from Barrow, in Cumbria, comes with an impressive CV having worked for global mining colossus Anglo America before switching to the food sector where his job with Liverpool-based UK food giant Prince’s took him across Europe and to Mauritius in the Indian Ocean.

For the last four years he has been Purchasing Director with Cotswold-based food innovation company Green Gourmet Ltd, who develop and manufacture bespoke products for global airlines, UK foodservice and retail.

He said: “Harlech is a very different kind of business – I was managing 200 products, but this is more like 4,000, so this is a bigger enterprise and a bigger challenge.

“The most attractive thing was the idea of growing the business geography, developing a new team and launching the Chester branch.

“Despite the hospitality sector staging a strong recovery from Covid-19 lockdowns, through demand created by UK staycations, there are still a number of headwinds we are fronting into.

“In the face of a perfect storm of supply chain issues that have been well documented in the media, I’m creating a cross-business task force in collaboration with the Leadership team, to mitigate current and forecast issues in the run up to Christmas.

“My longer-term plan is to focus on providing excellent service for our customer base and to optimise our range giving people what they need, when they need it, at the right price.

“I and the new Chester/Welsh team are embarking on a number of innovative and challenging projects as part of our own build back better initiative.

“Our geography in North Wales means we are perfectly placed to service the tourism trade, who can use our website to order food right up until 10pm for next-day delivery.

“But to expand into the North West and Midlands, which forms part of our future strategy, we need a depot here in the Chester area, close to the M6 corridor.

“I’m a few months into my new tenure and am well on the way to building a world class team, perfectly located in the heart of Chester, allowing our new office to be a business hub where sales people can meet with customers and purchasing with key supply partners.

“My vision is about being long-term and strategic, rather than just short-term and operational and that’s one of the things that attracted me to the job.”

It’s a challenge but Matt takes them in his stride – he’s climbed some of the world’s highest peaks in the Himalayas, Andes, Alps and Africa’s Atlas range as part of various expeditions in his spare time.

His first job after graduating from university in Lancashire was with Anglo-American Minerals and he spent over three years with them at the UK’s second biggest granite quarry, at Coalville, in Leicestershire, which processed 20,000 tons of stone a day, shipped out on 750 lorries and two trains.

He switched to the food industry with Prince’s, first as a buyer for their multi-million-pound olive oil business, which took him to Spain, Italy and Greece, and then he moved to Port Louis, Mauritius, as Purchasing Manager at one of the world’s most technologically advanced canning operations.

There he was responsible for buying in steel for cans, olive oil, spring water and labelling for 190 million tins of tuna a year before returning to Rotterdam as Senior Buyer for European bottled and canned goods, dealing with the big Continental retailers.

Prince’s wanted him to come back to their headquarters at the Royal Liver Building in Liverpool but Matt had just met wife to be Ervie, from the Philippines, and the couple took a seven-month break there, living in a bamboo hut on the beach.

He returned to a job with Green Gourmet as Head of Purchasing and was with them for seven years, the last four as Purchasing Director, before joining Harlech.

He said: “Harlech are very ambitious and as we build back better and further strengthen our growing team, everything is heading in the right direction and I think the time is right for a company like this.”

Training within to protect our service

Following on from our update around developing our van drivers to become HGV drivers, take a look at the below link to see what some of our team have to say about the driver shortage and how we’re combating it here at Harlech Foodservice in preparation for the coming year.... read more

Ian Evans

Ian Evans – Operations Manager

17 November 2021
We are delighted to announce the appointment of Ian Evans as our Operations Manager. Growing up locally to our Head Office and residing in Trefor, Ian attended Glan Y Mor secondary school in Pwllheli. Ian brings with him a wealth of experience to help shape the future of the operational side of Harlech Foodservice and is already making significant impact on improving our service levels. From a Store Manager of Kwiksave, to Deputy Manager of Tesco Bangor also responsible for Project Managing the opening of new stores, Ian has spent his most recent years as Store Manager of Lidl in Porthmadog. Ian sees his role within Harlech as a new challenge and it was the excitement of strengthening our delivery service that really attracted Ian to the role having previously managed the Tesco home delivery service. We are thrilled to have Ian on board, and we wish him all the best.

Go North Wales Tourism Awards

10 November 2021

We’re delighted to be the Headline Sponsor of The Go North Wales Tourism Award as they celebrate their 30th Anniversary this year.

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The heroes of the tourism and hospitality industry in North Wales are to be honoured for their “grit and determination” in surviving the pandemic.

The judges have announced the finalists who will take centre stage at prestigious Go North Wales Tourism Awards at Venue Cymru in Llandudno on Thursday, November 25.

The 48 tourism champions of North Wales shortlisted for top awards - North Wales Live (

HGV Training

10 November 2021
Training within to help battle HGV driver shortage as we plan ahead to next year

Our Managing Director David Cattrall said: “We have always had a policy of recruiting from within whenever and wherever possible and that’s been true of our van drivers.

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“The current situation in the transport sector makes this more important than ever and we believe it is better if we can train our existing staff to fill any gaps rather than getting into a recruiting war.

“In response we ask them to agree to stay with the business for two years after they qualify and all have been happy to do so and we look forward to them working for us for many years into the future.

“We know the worth of our own people and we value their loyalty and believe it is better to offer them a career path through training which at the same time enables us to ensure we can continue to provide our customers with the deliveries they need when they need them.”

A major Welsh food distribution company is fast-tracking drivers through their HGV tests to beat delivery shortages caused by the pandemic and Brexit.

Harlech Foodservice has seven drivers at their depots in Gwynedd and Chester on course to complete their HGV Class C tests this January.

It will take their total number of Class C drivers up to 38 from 31 and it will mean they are fully staffed for the Spring when the demand from hospitality and tourism starts to step up again.

Transport Supervisor Morgan Jones, who joined the company four years ago as a driver and completed the training course himself, said: “It’s something we have been doing for a few years but we’ve stepped it up.

“This is the first time we have done this mass training to ensure we have enough delivery drivers to meet our customers’ needs.

“We had six new van drivers who started this year and they had all done a great job this summer and they have all accepted our offer for them to be trained as HGV drivers by Caernarfon company Carmel Training.

“There is a cost which Harlech cover and it includes the necessary eyesight and medical checks as well as two theory and two practical tests after an intensive three-day course with Carmel in Caernarfon.

“The actual cost is about £1500 each but we reimburse them for that and in return they sign a form committing themselves to the company which they have been happy to do.

“It’s really good to know they’re aware of this and are keen to stay with us at Harlech.”

Among the intake is 23-year-old Rhys Burgess, from Porthmadog, who joined Harlech in June as a van driver and has been enrolled on the HGV course.

He said: “The firm must think I’m good enough to go on to take my HGV and it’s a great opportunity for me and something I’ve always wanted to do.

“It’s not really about the money. It’s about a good opportunity to make more of myself.

“It’s an opportunity for a young driver like me to move up the ladder and the firm are paying for it which is big help because it’s not cheap and for them to do that is really good.

“It’s about upskilling their staff and while I’m enjoying driving the vans, I’m really looking forward to getting on the lorries.”

Rhys joined Harlech after his job as a kitchen porter at a hotel fell victim to lockdown and he added: “I really needed the work because of lockdown and there aren’t a lot of jobs around here.

“For Harlech to help local people move up the ladder rather than bringing in drivers is really great.”

The Class C licence allows the drivers to take the wheel of any vehicle up to 32 tonnes which isn’t articulated, and covers most of Harlech’s fleet of 35 lorries.

It’s the same course that Morgan took himself when he joined the company full time over four years ago and he added: “We want to get them through this as quickly as we can so they can get used to the vehicles and the routes before business starts to pick up.

“It’s a really good opportunity for them. I trained with the same company and it worked really well for me and it’s good that we are using a local provider to make this great offer to upskill our staff.”

Harlech Managing Director David Cattrall said: “We have always had a policy of recruiting from within whenever and wherever possible and that’s been true of our van drivers.

“The current situation in the transport sector makes this more important than ever and we believe it is better if we can train our existing staff to fill any gaps rather than getting into a recruiting war.

“In response we ask them to agree to stay with the business for two years after they qualify and all have been happy to do so and we look forward to them working for us for many years into the future.

“We know the worth of our own people and we value their loyalty and believe it is better to offer them a career path through training which at the same time enables us to ensure we can continue to provide our customers with the deliveries they need when they need them.”

EXPO 2022

4 October 2021
We’re excited to confirm our Expo will return in 2022, on March 2nd and 3rd at Venue Cymru, Llandudno. We missed it last year and it’s evident our customers and suppliers did too! Not only is the Expo back we will be celebrating 50 years of Harlech Foodservice and we can’t wait for you to share it with us.

With our new Head of Purchasing and Category Managers in place you can be sure to see an array of the very best suppliers fit for purpose for your business requirements. Our Team are working hard to ensure we are providing you with the very best offering at our transparent and competitive pricing, coupled with our 50 year anniversary it’s sure to be a good one!

New Appointments

New Appointments

02 August 2021
We are delighted to welcome Claire Campbell and Clare Hulme to Harlech Foodservice Ltd. Our ambitious expansion plan has seen the recruitment of two new category managers and create the new role of customer experience manager to boost customer relations.

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Managing director David Cattrall said: “We wanted the new team to be in place in readiness for when tourism and hospitality starts to reopen as lockdown restrictions are eased.

“It is part of a major restructuring which has included quadrupling online sales since upgrading our website and helping customers manage unpredictable demand by introducing an ‘order up to 10pm for next day delivery’ service.

“These appointments are essentially investing in future expansion.

Claire Campbell, who has paraglided in Turkey and climbed Sydney Harbour Bridge, said: “I’m all for pushing boundaries and expanding my comfort zone. That’s why I can’t wait to get to grips with my role here at Harlech Foodservices.”

Claire, 47, from Mold, joined from Iceland frozen foods and added: “I liked my job immensely but a new challenge beckoned and I was impressed by what I was hearing about Harlech Foodservice and its ambitions to expand into the North West.”

Claire, who has also worked for supermarket giant Tesco, said: “The idea really appealed to me of starting a new project almost from zero with a dedicated team of co-workers taking the company significantly forward. It is a perfect step up for me in my career.

“We’re all really chomping at the bit now to make a positive difference for our customers.”

Claire will oversee the ambient products, including dry goods, hygiene products, and PPE materials, with the aim of developing the category, reviewing the range, reducing costs, nurturing new and existing customer relations and ensuring a smooth-running supply chain.

She will work alongside Clare Hulme, 53, from Wallasey, who joins Harlech Foodservice from multi-retailer product provider The Appreciate Group and whose career roles have included working with the Co-op and Park Hampers.

Clare, who has a business studies degree from Liverpool John Moores University, will take charge of the frozen foods, ice creams and chilled goods categories and her focus will also be on developing the range while minimising costs and driving the Harlech Foodservice reputation into the North West.

The new customer experiences manager is Leah Adams, 39, who moves from her role as territory account manager after joining the company in 2016 after returning to North Wales from Oxfordshire.

Leah, from Nefyn, said: “It is a new role but an extremely important one as happy customers are vital to the success of the company.

“My role is to be the voice of the customer within the business and ensure colleagues provide an excellent service.

“I will ensure we never forget their needs and always listen carefully to their feedback. I look forward to developing some long-lasting working relationships, keeping customers fully informed and implementing a successful two-way communications policy with all our existing customers and potential new clients.”

Recruitment plan beats the 'ping-demic' staffing problem

Recruitment plan beats the 'ping-demic' staffing problem

02 August 2021
Many supermarkets and wholesalers have been forced to reduce deliveries or even shut down and big gaps have appeared on the shelves as staff are forced to self-isolate after being pinged by NHS Track and Trace.

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We had already geared up our delivery service by taking on an extra 15 drivers and also taking on more warehouse staff to meet demand.

Managing Director David Cattrall said: “We have successfully recruited 15 drivers and our deliveries are rolling out as usual – we are even going out to pick up stock from suppliers who normally deliver to us.

“We are collecting 100 pallets a day that would normally be delivered to us and today that will include 26 pallets of ice to get our customers through this summer heatwave.

“This is a really busy time of the year for us here in North Wales as the schools have broken up and people are heading for the tourist spots across Mid and North Wales so it’s important to reassure our customers that they can rely on us for deliveries.

“It’s one of our busiest times of the year and it was something we had planned for so thankfully we have been able to cope and keep our customers supplied at their busiest time of the year.”

We also continue with our late night ordering service allowing our customers to order up to 10pm on our website for next day delivery, with our night staff working through the small hours to pick the orders for delivery the next morning.

It has proved very popular as hotels, guesthouses, caravans and campsites fill up in the sunshine and demand rockets. David Cattrall said: “The 10pm order cut off has proved very popular with our customers as it allows them to place and increase orders at the end of service and that’s why we are looking to recruit at least 20 more warehouse nightshift staff at £10.69 an hour and with a £500 bonus if they stay with us to the end of September.

He added: “We’ve been able to afford these rises is because we have worked on improving our systems and working practices during lockdown, for example by improving our e-commerce website which makes it easier for customer to search for products and see our transparent prices.”


Why buying British is important?

3 June 2021
When we buy British, everything we do - from purchasing local-based produce, to combining these into satisfying and tasty meals; is beneficial for the British food industry as a whole.

With a ‘Buy British’ campaign from McCain Foodservice Solutions, we thought now was a great time to highlight why backing the British food industry is a great idea.

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McCain’s British heritage dates back to their arrival in Scarborough back in 1968 and no has five manufacturing sites across the UK. The company works alongside 250 Red Tractor-assured UK potato farmers and growers to ensure kitchens everywhere are well-stocked with high-quality produce.

Offering British produce has many merits including:

Customers want it
Foodservice is driven by customer demand, and from a recent study, McCain revealed that 60% of consumers said they find British produce to be more appealing now than prior to the COVID-19 outbreak.

A further 31% of survey respondents said they would now pay more for ingredients from their local area, with 28% being willing to pay more for British produce.

Highlighting ‘trust’ as one of the strongest factors for consumers today – and in the future – these findings show just how important a role chefs play in consumers’ choices. It isn’t just about making delicious meals but ensuring what goes into them is top quality too.

It instils trust
McCain has found that fries and sides are often the first go-to taste of the meal for consumers, so it’s important they impress when they’re placed in front of diners.

We know that British food instils trust, but it has to be cooked well too and displayed in a tantalising way. Consumers’ expectations are going to be high – especially after an extended break from their usual establishments – so now would be your chance to get it right the first time.

Collaborating with consumer research specialists (Catalyx) McCain UK discovered that customers experience a heightened state of emotion while waiting for their food to reach their table and if the food isn’t up to scratch, this severely heightens the disappointment.

McCain found it to be essential that customers are pleased with the contents of their meal and delivery service. Being ‘hangry’ and disappointed, they found, can cause a knee-jerk reaction to a negative review or complaint online.

Reduces carbon footprint
As British food doesn’t travel as far it has a lower carbon footprint than most foods that are imported, highlights LoveBritishFood.

Meat produced in Britain is also made to some of the highest welfare standards globally, which means you’ll be doing good in all kinds of ways.

Supports the economy
When you buy British you’re not just supporting the farmers you’re buying the produce from, you are also supporting the economy as a whole.

You’ll have the assurance of knowing what you’re buying – and cooking – and your customers will have that same assurance when enjoying their favourite meals.


Accredited Member of the Cleaning and Hygiene Suppliers Association

5 May 2021
We are proud to have become a member of the Cleaning and Hygiene Suppliers Association. As a member of the Accreditation Scheme for Distributors we offer our customers only those products accredited by the Scheme for Manufacturers of cleaning and hygiene chemicals, paper-based and woven products, plastic-based products and cotton-based products, or those that conform to the relevant standards. You can view our full range of cleaning and hygiene products online. Log in to your account here.

personal protective equipment


29 March 2021
We are delighted to have added personal protective equipment (PPE) to our range, and be an accredited supplier, having clinched a share of a Welsh Government contract to supply care homes with protective equipment and cleaning materials.

Our Commercial Director Mark Lawton said: “This does represent a diversification for us but it makes very good sense because we already supply lots of care homes and care organisations with a range of food.

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“We have now added PPE and a range of cleaning materials to the menu of products we provide and it makes good sense for a care home to deal with one supplier rather than several. We can guarantee security of supply which is absolutely vital, especially when care home staff are guarding their vulnerable residents’ lives against Covid. It’s also important that they know their supplier’s products are subject to stringent testing and has the correct certification as a recognised supplier.”

Among the increasing number of care organisations we supply is the Pendine Park which employs over 800 staff at homes in Wrexham and Caernarfon. It is headed by Mario Kreft MBE, who is also chairman of Care Forum Wales which represents over 500 private care organisations across Wales.

Pendine Park Safety Officer Kevin Jones said: “We’re delighted with the service we get from Harlech because they provide us with what we need when we need it. This is literally a matter of life and death for us, not just for our clients but also for the carers and for the wider community because most of our staff are on the care side. We see ourselves as a part of that community because it’s not just about our employees but also about their families and friends and the wider public and we have a duty to keep them all safe.”

Mark Lawton added: “We are a North Wales company and very much part of the local community and we also offer a bilingual service which is important in an area like this so that orders can be taken in Welsh. Winning a contract like this enables us to provide vital employment at a time when the pandemic is having a drastic effect and it helps to ensure that some of the most vulnerable in society and their dedicated carers are being well looked after.”

Adult Mental Health First Aid (Wales) Course

Mental Health

15 March 2021
Here at Harlech Foodservice we understand that Mental Health is a huge part of wellbeing and it’s crucial our employees have a support mechanism available to them. Having invested in employees on site, three of our colleagues have recently completed the Adult Mental Health First Aid (Wales) Course enabling safe, confidential on or off-site support across the business. Pictured are Katie Benton-Hughes and Mags Evans who kindly volunteered to step up and complete the course to help others.

Harlech Foodservice depot

Six key recruits will turbo-charge food firm’s
growth to become £50m company

15 February 2021
A food company has hired a team of head-hunters to recruit six key staff to turbo-charge ambitious expansion plans.

Harlech Foodservice, based in Criccieth and Chester, wants to strengthen the management team, to increase turnover to more than £50 million over the next three years.

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Part of the strategy includes finding bigger premises in the Chester area as a staging post for further growth in the North West. Managing director David Cattrall wants the new members of the team to be in place in readiness for when the tourism and hospitality industry starts to reopen when Covid lockdown restrictions are eased.

When that happens Harlech plans to start delivering seven days a week with the introduction of a new Sunday service.

Mr Cattrall, who previously worked in a high-powered role with Booker Wholesale, has embarked on a major restructuring of the company since he was appointed last year.

He said the introduction of “transparent and competitive” pricing on a range of core products had proved popular.

Meanwhile, online sales quadrupled after the website was upgraded and a new app was launched, allied to extending the order window to 10pm. According to Mr Cattrall, the quintet of new appointments were the next step on the journey to drive up turnover and profits.

Among the personnel they want to recruit are a head of purchasing based in Chester, a key account manager for health, care and education, operation managers for the warehouse and butchery in Criccieth, along with a new shift manager for the butchery.

Mr Cattrall said: “To support our growth we have appointed Zachary Daniels Recruitment because it is vitally important that we find the right people for these key roles.

"It might appear counter-intuitive to be recruiting people in the middle of a pandemic but we are essentially investing in future expansion.

“We may not have the same pattern initially but I'm expecting Spring/Summer to probably give us our 2019 business back and provide a springboard for growth.

“We want to continue to look after our customers in our North Wales heartland who helped create Harlech Foodservice.

“We have also seen strong growth in the North West of England and North East Wales through companies like Hickory’s Smokehouse, Frederic Robinson pubs and Denbighshire schools.

“As a result, we are currently looking to add a new full service depot in that area as our Gwynedd base is approaching capacity.

“It’s come about because of our improved core range, transparent and competitive prices, backed up by providing exceptional service.

“We have been working hard through lockdown to ensure we offer an excellent choice of quality products that meet our customer requirements.

“Our core range has an excellent choice of own-label Fairway products and well known foodservice brands.

“For example, in 2019 we introduced Brongain Farm beef to our butchery offer. Based in the heart of mid Wales. it produces up to 1,000 grass and grain fed Aberdeen Angus cattle a year.

“Developing a sustainable system of beef production is one of their top priorities and this is why they have established Brongain Farm as a research unit and a centre of excellence.

“Following the growth in our care home business we have strengthened our range of specialist meals for our clients in the social care sector, including ones for people who have difficulty swallowing.

“We now benchmark against national foodservice companies to ensure we always offer great value to our customers.

“We have also introduced ‘Save by the Case’ so customers can get better prices when buying a whole case of our best-selling lines.

“This year we are introducing a new quality assurance policy. For example, scooping ice cream is a massive sector for Harlech and our customers told us they want certainty their fragile cones arrive unbroken.

“In March we will launch Quality Assurance for Cones with a no quibble guarantee to replace cases for free within 24 hours.

“We asked our customers how we could improve our service even further and the biggest request was for Sunday deliveries during the Spring/Summer season.

“We currently provide deliveries six days a week and from April to September we will be offering a Sunday service to our busiest customers to help them manage their busy and unpredictable weekends.

“I am confident there is a lot of pent up demand out there and, with the help of our new high level recruits, we are going to be ready, willing and able to meet that demand so we can fulfil our ambition to be a £50 million company.”

Food allergens

Are you compliant

Nutritional information on over 20,000 foodservice product lines. Click image to view video

While the new legislation aims to help consumers and the general public gain a better understanding of the content of the food that they eat; we understand that it is a challenge for businesses throughout the catering and foodservice industry to meet the requirements. Erudus provides caterers with comprehensive nutritional breakdowns, dietary advice and allergen information on over 20,000 products that caterers are purchasing through one data source. It aims to make it easier for caterers to access the information they will need to provide to their customers. Great news for Harlech customers; we are able to offer you this data source completely FREE of charge, email [email protected] for more information and get you started.